7 Ways Process Servers Can Use Twitter for Business
Process servers can use Twitter as more than simply a marketing tool. The social networking site is a free tool that can be used for networking, research, news sharing and more. In case you’ve been on the fence about using Twitter to support your process serving activities, here are seven reasons why it could be beneficial for you.
1. Market your business
You can customize your Twitter account by using your business name as a handle, filling out your profile, and using your process serving agency’s logo on your Twitter page’s display. After you have customized your Twitter identity, you can draw in potential clients with your tweets.
Instead of constantly tweeting about the services you offer, which can turn some people off, consider sharing a combination of informative news, helpful articles, legislative updates and more.
2. Connect with influential people
Connect with relevant influential businesses such as local attorneys by following them and starting conversations using direct messaging. By engaging the legal community with your tweets, you can convert online conversations to actual business.
Learn which influential process servers you should be paying attention to: 75 Process Serving Professionals You Should Follow on Twitter
3. Drive traffic to your website
If you regularly post blogs, videos, or other content on your process server website, you can link to that online content on Twitter to draw more people to your site.
4. Share legislative news or industry news
If you find out about important news or legislative changes that could affect process servers or their clients, Twitter is your outlet to spread the word quickly. You can share news with others via Twitter, or learn about breaking news by following people who regularly tweet process server-related items.
5. Share information your followers will find useful
You can use Twitter to build a following of law firms, collection agencies and other potential clients by regularly tweeting information they find useful. These tweets can include relevant news stories, tips about working with process servers, links to articles you’ve written about service of process and more. If you’re looking for news stories to tweet, consider setting up Google Alerts for important keywords such as “process server” or "foreclosure."
Figuring out what appeals to your target audience is where your creativity will be an asset. For example, you could keep an eye on the local traffic reports and tweet if there are any traffic or construction alerts around local courthouses. Your clients and your fellow process servers can benefit from that knowledge. You could also tweet if you come across any ultra-cheap gas stations in your area, which would also help other servers.
6. Conduct market research
Follow your local competitors to see what they are saying. It never hurts to know what other local process servers are up to, and how they are using Twitter for business.
7. Learn what potential clients are saying
You can learn more about what your potential clients are talking about, which can provide you with new ideas for how to market to them. If there are local legal firms or other entities you’d like as clients, consider following them on Twitter, replying to some of their tweets if you can provide helpful information, and re-tweeting their posts if they are useful to your own followers.
You can also follow ServeNow on Twitter at http://twitter.com/#!/processservers.
Looking to grow your process serving firm? Get in front of law firms, debt collectors and other clients by joining ServeNow’s trusted network of local, pre-screened process servers.
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