According to Forbes Magazine, 70% of consumers turn to online search to find local businesses. This means that most people are finding businesses through location-specific searches like "
Las Vegas Process Servers."If you're not showing up when someone searches your city and "process servers", your business name is only reaching 30% of potential clients, and that's if you're doing everything else right. But for those who are busy serving and don't have time for the lengthy and ongoing process of submitting to local search,
Lawgical Local is a great
option.
Hyper-localization is the combined use of Lawgical Local, Lawgical Sites, and listing on the ServeNow Network. This strategy helps ServeNow clients achieve a higher rank in Google Places and organic search results. Over the past year, Google results have shifted to put a major emphasis on Google Places. Places profiles are denoted by lettered markers in the search results. Lawgical Local, a core part of hyper-localization, aims to help ServeNow clients achieve better marketing results in their local areas of service.
To give you a better example of how hyper-localization can help boost rankings, we talked to Stu Perlmutter of Professional Process Service about his experience working with ServeNow and the changes he's seen in his business since optimizing his local search. Stu is a 25 year veteran of the process serving industry who is active with NAPPS and state several state associations. His company covers the state of Connecticut.
To illustrate the effect hyper-localization can have on results, we've provided an image showing Google search results for 'New Haven Process Servers.' Perlmutter ranks first in local search, and comes up as seven of the ten organic search results. All of these rankings have been boosted with Stu's hyper-localization package.
Questions with Stu Perlmutter
What was your goal in using Lawgical Local?
I was looking for more work and I wasn't happy with my ranking. Most of my work comes from out of state and I needed the exposure.
What have been the results of your hyper-localization?
My out of state phone calls are up 30-40%. Nothing was working for me in a real consistent way until I started working with ServeNow.
How long did it take to see results?
It took well over 2 months for Google to pick us up. The amount of work coming from out-of-state process servers has gone through the roof.
How much do you invest in marketing?
7% of my revenue is spent on marketing. The bulk of it is going to ServeNow. If I want to invest $200 per month in marketing, 6 extra serves makes up for it, which is manageable considering my work increase.
Why did you choose to use ServeNow's hyper-localization strategy?
ServeNow has been totally knowledgeable from the get-go. They know more about what’s going on in my business than I do. I don't care how [my clients] found me, it's just important that they found me, and the people at ServeNow make that happen.
More about Stu's case
An additional result of Stu's hyper-localization strategy is the effect it had on his primary website's organic rankings. Local optimization does not target organic search engine optimization (SEO), but it can have an impact on those results. Lawgical Local paired with localized Lawgical websites resulted in Stu's main website ranking higher for related search keywords that he did not rank for in the past. You don't need a website to submit to local search, but it is an important part of a successful marketing strategy. Stu uses a combination of ServeNow products as part of his marketing plan.
Submitting to local search is an incredibly lengthy process, and using Lawgical Local can help save you the dozens of hours it would take to do this on your own. We submit your information to all major directories and local data feeds that have a critical effect on local ranking factors. There is no way to guarantee rankings as so many factors go in to determining rank. For example, it can take longer to boost rank in metropolitan areas where there is a higher concentration of process servers than in more rural areas.
Want to hyper-localize your marketing plan?
If you're interesting in boosting your local rankings, or have questions about your overall marketing strategy, join ServeNow today or call (877)-737-8366 and ask about Lawgical Local.
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