The days when the phone book ruled local advertising have been behind us for some time now. Today, it is estimated that over 70% of people are searching for local services on the internet, a percentage that is expected to rise every year. What does this mean for advertising your business? If your business doesn’t have a presence on the first page of those search engine results, you are missing out on nearly two-thirds of your potential customer-base. But building a presence in search results is not easy. It can require considerable time, effort, and an intimate knowledge of how search engines assign rankings to websites, something that is always evolving.
For process servers, membership on ServeNow.com is a cost-effective means to getting immediate, targeted exposure to law firms, corporations, real estate firms, collection firms, and individuals who are searching for process servers in your state and local area.
ServeNow has been a leader in process server marketing since 2004. We are not process servers ourselves, but marketing and technology experts devoted to the industry. In over 10 years of working directly with process servers, we have launched and supported products and services built to help members of the profession market their services more effectively. Today, we have a full suite available for those who are looking for effective, industry-specific marketing, and associations come to us to help them build strong, professional web presences, and to promote membership and industry events.
If I wasn't a member of the ServeNow network I'm afraid I might be out of business. Everybody that we ask gets our name from ServeNow. ServeNow has been my biggest partner in growing my business. I'm looking for their new products and I want to get involved with anything that they have to offer the process serving industry. I intend to stay with them as long as I'm in the business.
Ruth Reynolds, Reynold's Professional Service, Member since 2005
ServeNow directs qualified leads to our members, the kind that pay immediate dividends. Members of the ServeNow network receive calls and emails from attorneys, paralegals, legal assistants, collection agencies, and other organizations.
With a membership, you will leverage:
ServeNow also provides many free resources to the industry, including educational content in the ServeReport and professional groups on Yahoo! and LinkedIn.
Membership on our trusted and respected network of process servers is a cost-effective investment for any business. Our pricing structure works for businesses of all sizes, with the cost of membership often covered by just a few serves per month. The return on investment is greater than many other marketing tools available to process servers.
ServeNow.com is well-established and highly optimized to ensure that search engines such as Google, Yahoo!, and Bing rank ServeNow.com highly for searches for “process server” and other related terms. Joining our network means immediate visibility and access to potential customers looking for process servers in your area.
We market our membership directly to their clients, both on and offline. This involves direct marketing campaigns, advertising, sponsorships, email marketing, and targeted networking.
Member fees go toward this advertising and marketing of the network, something most process serving firms don’t have the budget to do on their own. Here are just a few ways we market our membership:
Each year, we attend, sponsor, and are involved with more than 20 industry trade shows, including paralegal, legal support, process serving, attorney, insurance, and collections association events. At each event, ServeNow.com is introduced to hundreds and sometimes thousands of your potential clients in a variety of locations.
I think my company would gross $40 to $50,000 less a year if we weren't advertising on ServeNow. Their products grow my clientele while providing me with name recognition and branding.
Michael Kern, Kern Legal Services, Member since 2005
There are two membership options for your business: county and statewide. Listing your business at both levels will mean maximum possible exposure and more impressions with potential customers.
In response to people searching for products and services by location, now over 50% of 1st page results on Google are tied to location. It’s important to make sure your company is being found when potential clients are searching process servers in areas you cover. County listings indicate to your client that you are near the area of service and that you will be able to serve papers quickly and effectively.
Joining ServeNow on the local level can help your business gain visibility in front of the individuals and companies searching in that area. You can list your business in multiple counties, and many local listings start at just a few dollars per day.
There are a limited number of listings for each county. Give us a call to find out which listings are available in your area.
With a statewide listing, you have exposure where there are no or few local members. Some companies, especially in collections, will look for firms that offer statewide service across diverse locations. Statewide membership is great if you are looking for clients who want one point of contact in a state and do not want to be managing multiple local process servers across that state.
I would say about 95% of my calls are generated from the listing on ServeNow. And when potential clients Google process server in my city, my business pops up, and it's the ServeNow listing.
Jayne Rauser, Diversified Legal Services, Member since 2006
In order to see your business listed on ServeNow.com, you will need to complete a quick screening process, including submitting two letters of recommendation from previous or current clients and filling out an application.
To get started, fill out the form below or give us a call and we will direct you to a Marketing Consultant who will walk you through the process.
ServeNow offers a variety of products and services to help process servers better market and manage their businesses.
Improve your online image with a templated website that was created for the process serving industry and targets your clientele. With 30+ designs to choose from and pre-written copy, your business can be online in just a few hours. We also have relevant domains available for lease.
Do a Google search and you are likely to see results that have lettered map pins next to them. These highlighted results show local Google business profiles. You need to be found there for the keywords that describe your business. Our Local product gets you listed, optimized, and ranking!
Time-saving software for process servers. It’s quick, easy, and believe it or not, fun to manage your serves. Our process serving software allows you to print or email affidavits, send email notifications, invite clients and contractors, manage companies and contacts, invoice your clients, save mobile GPS data, enter data quickly, and reduce printing and IT costs. Sign up for a Free Trial today!
