5 Reasons Every Process Server Needs A Website
- September 21, 2021
- by Stephanie Irvine
For process servers new and old, many wonder if there is any value in having a process server website. For the most part, process servers typically acquire work from larger process serving companies, law firms, networks, other companies, and individuals (also known as pro se work), and as such, it might seem that they would not need a website to get business. While this may be true, there are a number of benefits to having one that should be considered by process servers who are looking to maintain and grow their business. Let’s explore why process servers need a website and the benefits of having one.
A website provides an opportunity to reach potential customers who are searching online for the services you offer. But not all websites are created equal. A website must be optimized for SEO (search engine optimization) and conversions to be successful. If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers. If you’re unfamiliar with the strategies and techniques required to optimize a website’s SEO, worry not. Our team of experts can help.
Whether you’re seeking work from law firms or individuals, most potential clients are going to want to check your company out to see if your business looks reputable before making a call to inquire about services. Most will head online to look for reviews and see the services you offer. If you don’t have a website, they may not be able to learn enough about your business and look elsewhere. When you do have a website, not only can you increase the positive perception of your business, you can showcase client testimonials to increase your credibility and the likelihood that a potential client will send you work.
Receive Case Information and Accept Payment
A website is a great way to make the entire buying process easier for both you and your client. With a streamlined website, process servers don’t need to meet clients in person anymore. You can add a job intake form to your website so the client can input their case information. There are also payment processors (such as PayPal and Square) with links, buy buttons, and integrations that you can add to your website to accept credit card payments. ServeManager also has an option for accepting online payment with a website order form. Clients can easily submit their case information, upload services documents, and pay directly through your website. The days of waiting for a check in the mail are over. When you have these easy options available, potential clients are more likely to go with you over a competitor.
Stay Competitive and Showcase Your Brand
If a potential client isn’t looking at your website, they’re likely looking at a competitor’s website. By having a strong website, you can be competitive and not lose out on business that you could have gotten had you created a great website. Furthermore, having a website sets you apart from your competitors because it allows you to showcase your brand. Tell the world who you are, what your priorities are—for example, that you are focused on customer service, having a large service area, providing value-added services like court filing, or competitive pricing)—and establish your presence online.
Keep Terms and Service Area Clear
Your website doesn’t have to be complicated, but having a website that has a basic list of services, clear pricing, and information regarding your office hours and service area will go a long way toward gaining new clients. You'll also be able to direct people to your website if they have questions about what you do or where you serve.
Verdict: You Should Have a Process Server Website
The bottom line is that in today’s day and age, process servers need to have a website. Potential clients turn to the internet and expect to get the information they need, without having to make a phone call. If you’d like a custom website that will help you convert new clients, contact us today. We have completed hundreds of websites for process servers across the country. Check out some examples of our websites, and if you like what you see, we’ll get you up and running in no time.